News About Us

She may not be the math wizard she wishes she was, but Shane was interviewed on the Respect the Math Podcast/livestream. Included in the discussion: why you still need a website and not just a Facebook page. Check it out:

Listen up! Shane was interviewed on the Seeking Balance Podcast. We discussed trying to find balance between work and motherhood, and focused on creating a foundation in social and being patient when building that foundation.

Listen in! Shane was interviewed on the Fortyish Podcast about how to act your age online (and other things).

“Just because you can, doesn’t mean you should.”

May 3, 2017

I’m a brand. Are you one, too? If a social media disaster finds you, what ya’ gonna do? [More]

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Freelance jobs much more crucial in workforce

September 5, 2015

“For our corporate culture, this really works.” [More]

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Should you outsource your social media?

August 6, 2014

“This is a professional business, and you can’t necessarily trust it to a college kid who’s never had any work experience,” Shaps says. “You need somebody who understands this is business communication we’re talking about. There’s a strategy behind some of the silliness we put out there.” [More]

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Social Media professionals: The online voices behind some of your favorite Louisville brands

October 31, 2013

“Why do we follow companies through social networking outlets?” [ More ]

StyleBlueprint Louisville

FACES of Louisville: Shane O’Koon Shaps

July 14, 2013

“Doing big things with social media and local businesses.” [More]

High Wire in Heels

High Wire in Heels

August 2012

My interview with High Wire in Heels about why it can be a good choice for companies to outsource their social media engagement efforts.


Consuming Louisville

One Thing I Love About Louisville: Shane Shaps

January 2012

“Louisville women are so incredibly supportive of other women.” [More]


Louisville Entrepreneur Profiles – 520 East Brands

January 2012

“I very much enjoyed meeting Shane and took away the feeling that she is a very genuine person who truly cares about her clients and their businesses.” [More]

Shane Shaps in Wyvern Report

Alumni Profile: Shane O’Koon Shaps

November 2011

“My experience […] taught me to be independent. If I don’t know how to do something, I better figure it out because someone – either a child or a client – is counting on me.” [More]

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