Don’t hit post!
When you decide you are going to start a social media campaign, I know... you want to just go for it. Please don't do that. There is a critical piece that must happen before you start creating content and trying to "go viral." And that piece is planning a strategy. ...
Community, connections and the power of social media all on a college campus last weekend.
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow... we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all happened...
Customers versus clients and why it’s important to know the difference
This week's Big Marketing Minute touches on something that every small business owner should understand clearly: there's a big difference between a customer and a client. Now, look, if you are a retail store and you have customers, you know that some customers provide...
Sharing your story is easier than you think.
We talk a lot on social about being real, about being authentic, about being YOU. To do that, the best place to start is by telling your story: Who are you? What's your background? Why are you in this business? What problems does your business solve? Who's in...
Trick of the Trade: Repurposing Content
One of the ways to get more mileage out of your content is the art of repurposing. Remember that when people read something or hear something they don't absorb it until they have heard it or seen it multiple times (some say it can take 90 times to hit a person with an...
Don’t say it.
Today is somewhat of a history lesson. It's long been known that social media platforms prefer to keep users on their platform. If they start sending viewers to links off their site, they may not get them back for a while. And that's not what they want at all. Just...
