It’s all about math.
My friend Stephanie is graduating this spring with her PhD. Now, I can't remember the exact name of the degree (hopefully she will comment and share) but I do know this... Stephanie is focused on teaching the teachers how to teach better. Her love as a student and a...
Employee Engagement: Getting your content to go further.
This week's Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or two...
Big Marketing Minute! Practice makes… better.
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
New brand announcement: Go Big or Go Home!
Today is the day! 520 East Brands has finally taken the leap, embraced our authentic voice and developed a new brand that truly exemplifies who we are and what we do. I may be 4 foot 8 inches but my voice is big and since 2008 that big voice has been working for...
Roll call. Get your team in place.
One of the best parts about being an outsourced member of the marketing team of our clients is that we get the opportunity to partner with other likeminded people and agencies. We always say we stay in our lane when it comes to marketing. We handle social....
Why a blog? Well, you’re reading my blog, aren’t you?
I used to have a saying that I think in terms of tweets. I can't do long-form content consumption, my brain just doesn't work that way. And then Twitter kind of imploded and who knows what's happening over there. But also... I noticed people wanting more in the...
