The pros and cons of collaborating
One thing I've focused on through the years here is social etiquette. I've written about it a few times: all the way back to 2011, in 2012, and twice in 2017 both in November and December. So today we are going to touch on that a bit. First, some background. I'm...
How to stay real with AI tools
Believe it or not, I was hesitant to dive right into using AI. There are real-world examples of how AI is already part of my life: It knows my favorite Peloton instructors It knows which groceries I'm likely to buy It knows when I'm running low on regular Amazon...
Know your voice as well as you know your brand
I harp on this a lot. Honestly, I do. Before you ever start posting on social, it's important to have your brand voice nailed down. Just as you would plan out your brand standards including color, logo, font, tagline, you must make sure the voice you will use behind...
Take a breath. Slow down. It’s ok.
We are mere days from my son's graduation from high school. This week's Big Marketing Minute is all about the biggest lesson I learned through him, just by observing as he learned it himself. I learned lots of things by being a boy mom... I finally learned about...
Continuing education continues
The past few weeks have had a lot of focus on continuing education. And for what feels like the first time, I seem to be the one teaching. I never really thought of myself as a teacher. I'm a doer. Need someone to tell someone how to do something? That's probably...
Stop. Look at how far you’ve come.
I. Have. Made. It. Back in September, the crazy rat race began. When Gramercy, our nearly 12-year-old lab was diagnosed with cancer, the whackamoles started hitting. One thing after another, no slowing down, no rest for the weary. Gramercy died and later that week...
