Each week, we focus on how to put some personality into your brand and how to be a real person with thoughts, opinions and feelings – even as a brand voice.

I would venture to say almost no one does this as well as Alyx Johnson. You can follow her on Twitter at @ColfaxInsurance. Monday, we’re going to dig in to how she does it, why she does it, why it works. Anytime the Twitter community talks about who has a great voice on Twitter, the Twitterverse whirs with mentions of @ColfaxInsurance. They’ve gone through some branding changes over there this year which has helped to further humanize their brand.

Insurance? With a personality? You bet.

Join us Monday and find out more!

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