by Shane Shaps | Sep 25, 2026 | Social Media Marketing
The following is information I want to share with my clients. Because it’s so in-depth, I felt it better to publish it here on my blog, where perhaps it’s a little simpler to read as opposed to inside an email. And if you’re not a client,...
by Shane Shaps | Sep 16, 2026 | Big Marketing Minute
This week’s Big Marketing Minute is about AI. Because there are two hot topics in my social feeds right now: Macklemore/Ed Sheeran and Robert Kraft and AI. Since I’m not in the mood to open up my blog to hate speech, I’m going to stick with AI. ...
by Shane Shaps | Aug 12, 2026 | Big Marketing Minute
In our world, a content calendar is not meant to be set in stone or something we must stick to no matter what. Social is immediate, timely and must be able to react to the world we live in. So when a client or potential client wants to see – in detail – a...
by Shane Shaps | Aug 5, 2026 | Big Marketing Minute
This week’s Big Marketing Minute is about why a Social Media Policy matters, even for the smallest of companies. There are several reasons for this but today I’m focusing on just two: Employee engagement matters for your brand. Your employees represent...
by Shane Shaps | Jul 27, 2026 | Big Marketing Minute
How many times do I need to say this? Social is not a billboard. Stop screaming your messages into an abyss, hoping to attract customers. From the get-go, social was always meant to be social. Way back in the beginning of all this, I’m talking around the time I...
