Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it comes to theory and strategy, every detail can feel overwhelming. Sometimes it’s more about process than product. 

But for a client, we aim for perfection (because if they wanted it done half-way they could do it themselves, and they’ve hired us for our expertise). 

So I’m not really a subscriber to the idea that “practice makes perfect.” Because what’s perfection anyway? A false sense that you’ve officially reached the peak status in the content you’re creating? Considering the methodology and KPIs consistently change in social media, perfection seems to be an unattainable goal. 

BUT I do believe practice makes better. The more you practice, the better you become. And not knowing precisely how to do something doesn’t mean it’s not worth starting. So give it a go. Make your first video, publish your first post, take your first product shot. If you get it “wrong” the first time, don’t worry… keep trying and the old content is going to just keep scrolling down. 

If you looked back at some of our older videos, we thought they were pretty great. But the technology, the hardware and the capability of software has changed so much in the past few years that things are so much better now. So we just keep practicing and keep going and cameras keep improving and editing software keeps getting more precise and everything keeps improving. 

So if there’s one message I want to pass along this week, it’s to get going. Don’t worry if you aren’t the foremost expert on Instagram, just put yourself out there and give it a shot. And if it’s overwhelming and you want some help, well you know where to find us. 

In the meantime, grab our free downloadable full of great tips for making your Reels ROCK! 

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