by Shane Shaps | Apr 16, 2025 | Big Marketing Minute
I. Have. Made. It. Back in September, the crazy rat race began. When Gramercy, our nearly 12-year-old lab was diagnosed with cancer, the whackamoles started hitting. One thing after another, no slowing down, no rest for the weary. Gramercy died and later that week...
by Shane Shaps | Apr 10, 2025 | Big Marketing Minute
Every aspect takes a village of people. There is nothing I do on my own, ever. For both business life and personal life, I have mentors and advisors I reach out to for guidance and advice and I also serve as an advisor for others. When I was pregnant it was all the...
by Shane Shaps | Mar 18, 2025 | Big Marketing Minute
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
by Shane Shaps | Mar 11, 2025 | Big Marketing Minute
One of the things I get asked often is “What’s the best way to get my message across? How will I know people see it?” In my opinion, having done this for a very long time, the best way is to use multiple ways. In marketing, we use a goldfish...
by Shane Shaps | Mar 3, 2025 | Big Marketing Minute
This week’s Big Marketing Minute is something I share with my clients often: If you are great at what you do, now is a great day to tell someone! Tell everyone! If you are good at what you do, then use your platform and don’t keep it to yourself. I often...
by Shane Shaps | Feb 25, 2025 | Big Marketing Minute
One thing we focus on a LOT with clients is how important employee engagement is. When we look at our analytics and see a huge peak in reach, impressions and engagement, it’s typically because of one thing: shares. For a small business, the best way to make...
