by Shane Shaps | Aug 12, 2026 | Big Marketing Minute
In our world, a content calendar is not meant to be set in stone or something we must stick to no matter what. Social is immediate, timely and must be able to react to the world we live in. So when a client or potential client wants to see – in detail – a...
by Shane Shaps | Aug 5, 2026 | Big Marketing Minute
This week’s Big Marketing Minute is about why a Social Media Policy matters, even for the smallest of companies. There are several reasons for this but today I’m focusing on just two: Employee engagement matters for your brand. Your employees represent...
by Shane Shaps | Jul 27, 2026 | Big Marketing Minute
How many times do I need to say this? Social is not a billboard. Stop screaming your messages into an abyss, hoping to attract customers. From the get-go, social was always meant to be social. Way back in the beginning of all this, I’m talking around the time I...
by Shane Shaps | Jul 13, 2026 | Big Marketing Minute
The blooper reel? It’s real. And sometimes it gets aired in public. This week on the Big Marketing Minute I shared how I had a dream. A nightmare, actually. I dreamt that I accidentally shared a blooper reel my client sent me. Not just any bloopers. I took the...
by Shane Shaps | Jun 30, 2026 | Big Marketing Minute, Uncategorized
Let me tell you something that might sting a little. Your logo has never made a single person trust you. Not once. People don’t lie awake thinking about your beautifully kerned wordmark. They trust people. They trust a face that looks them in the eye, a voice...
by Shane Shaps | Jun 22, 2026 | Big Marketing Minute
Three seconds. That’s the audition. That’s how long someone gives your video before their thumb decides whether you exist or not. And what do most business owners do with those three precious seconds? They waste them. “Hey guys, so today I wanted to...
