End of the year results.
Welcome to December, the time of year we're all making plans for next year and we're all saying, "let's circle back to this in January." BUT let's hold up a second. Don't back-burner something on the "circle back" stove without first analyzing how things went this...
Imposter syndrome? We don’t know her.
This week's Big Marketing Minute is focused on imposter syndrome. I had never heard this term when I was younger. I probably never felt it until I owned my own business. I was raised by parents who always told me I could be anything I put my mind to. I was never made...
Stop saying yes and trying to figure it out.
Picture this. A client or potential client calls and asks, "I know this isn't your normal type of work but can you <name any slightly related task that a layperson to your field would think 'is close enough' and insert it here>. There was a time when my...
It’s not too late
Did you know... Colonel Sanders franchised KFC at age 62 Ray Kroc joined McDonald's as a franchise agent at age 52 Martha Stewart published her first book and launched her media career after age 41 Julia Child published her first book at age 50 So last week, when we...
Do you ever wish we’d just stay status quo? Honestly, me too.
Changes and changes and more changes. Every time we turn around the social media platforms are announcing changes. Last week we got wind that the "carousels are being prioritized with better reach" phenomenon is going away and Reels are coming back into the top spot,...
Having trouble telling your story? You’re thinking too hard.
I know I have battled clients before letting them know "this is no time to be humble" and sometimes they come back to me with "well I can't share this story because I can't share specifics, I can't share the client's name." While I can completely appreciate it that,...
