Are content buckets dead? I say no.
I talk a lot here about strategy. It's important to define your strategy and make a plan for implementing it. It's important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always been your...
Gen Z is here (thank goodness).
This week I'm focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I'm here to share that story. In actuality, I...
No one does it the way you do. Have you told anyone?
“Storytelling is by far the most underrated skill when it comes to business.” ...Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing - the story behind the...
Collaborations, partnerships and friend blending
Friend blending is one of my favorite activities. I love to connect people. It's really one of the reasons I got into the business I'm in. I was already making sure everyone I know knew about the brands and businesses I love, so to become the voice of those brands and...
Is your marketing working toward your objectives?
At the end of every year, we start making plans for what's to come. Year-end planning, evaluation of budgets, adjustments to line items and a schedule for the year comes up in conversation as we get deep into the fourth quarter. This week's Big Marketing Minute...
What does it mean to take a true brain break?
It's mid-summer. In about a month both kids will be moving into their college housing for the year. And though neither of them are here this summer, and I'm feeling all the realities of empty nesting, it's not really "real" until mid-August. But with my husband and I...
