Your logo isn’t selling your business.
Let me tell you something that might sting a little. Your logo has never made a single person trust you. Not once. People don't lie awake thinking about your beautifully kerned wordmark. They trust people. They trust a face that looks them in the eye, a voice that...
One one thousand. Two one thousand. Three – – –
Three seconds. That's the audition. That's how long someone gives your video before their thumb decides whether you exist or not. And what do most business owners do with those three precious seconds? They waste them. "Hey guys, so today I wanted to talk about a...
Look me in the 👀
Cute, right? But kind of makes you feel not part of the story. You want her to look at you, and then you'll know she's up for some playtime, some cuddles, and some kisses. This is better, don't you think? The same goes for your business. When you make content and...
Be a leader, forget the followers.
We've said it for years. This is nothing new. The number of people who follow your business account might be lower than you'd like. And you know what? To quote the movie, "Meatballs" which we watch every summer before camp, "IT JUST DOESN'T MATTER."Â Yes, building a...
On trying new things…
What if I'm having trouble keeping up with my own Big Marketing Minute this week? This week's Big Marketing Minute is all about trying something new. Get out of your comfort zone and do something that scares you. For me, that meant launching a substack. It's not...
The times they are a changin…
Wow. It's been a LOT this week. It's April 1st and when you live in Louisville, Kentucky, that means the season has officially changed to Derby. The first Saturday in May is nearing and while my husband and I went to the track for about 20 years for the annual event,...
