Why we don’t stick to content calendars
In our world, a content calendar is not meant to be set in stone or something we must stick to no matter what. Social is immediate, timely and must be able to react to the world we live in. So when a client or potential client wants to see - in detail - a full layout...
Why Social Media Policies Matter.
This week's Big Marketing Minute is about why a Social Media Policy matters, even for the smallest of companies. There are several reasons for this but today I'm focusing on just two: Employee engagement matters for your brand. Your employees represent your business,...
Stop speaking to hear yourself talk.
How many times do I need to say this? Social is not a billboard. Stop screaming your messages into an abyss, hoping to attract customers. From the get-go, social was always meant to be social. Way back in the beginning of all this, I'm talking around the time I was...
Name that movie: Sometimes you’ve just gotta say “What the Fu*k.”
The blooper reel? It's real. And sometimes it gets aired in public. This week on the Big Marketing Minute I shared how I had a dream. A nightmare, actually. I dreamt that I accidentally shared a blooper reel my client sent me. Not just any bloopers. I took the file...
Your logo isn’t selling your business.
Let me tell you something that might sting a little. Your logo has never made a single person trust you. Not once. People don't lie awake thinking about your beautifully kerned wordmark. They trust people. They trust a face that looks them in the eye, a voice that...
One one thousand. Two one thousand. Three – – –
Three seconds. That's the audition. That's how long someone gives your video before their thumb decides whether you exist or not. And what do most business owners do with those three precious seconds? They waste them. "Hey guys, so today I wanted to talk about a...
