Collaborations, partnerships and friend blending
Friend blending is one of my favorite activities. I love to connect people. It's really one of the reasons I got into the business I'm in. I was already making sure everyone I know knew about the brands and businesses I love, so to become the voice of those brands and...
Is your marketing working toward your objectives?
At the end of every year, we start making plans for what's to come. Year-end planning, evaluation of budgets, adjustments to line items and a schedule for the year comes up in conversation as we get deep into the fourth quarter. This week's Big Marketing Minute...
What does it mean to take a true brain break?
It's mid-summer. In about a month both kids will be moving into their college housing for the year. And though neither of them are here this summer, and I'm feeling all the realities of empty nesting, it's not really "real" until mid-August. But with my husband and I...
The pros and cons of collaborating
One thing I've focused on through the years here is social etiquette. I've written about it a few times: all the way back to 2011, in 2012, and twice in 2017 both in November and December. So today we are going to touch on that a bit. First, some background. I'm...
How to stay real with AI tools
Believe it or not, I was hesitant to dive right into using AI. There are real-world examples of how AI is already part of my life: It knows my favorite Peloton instructors It knows which groceries I'm likely to buy It knows when I'm running low on regular Amazon...
Know your voice as well as you know your brand
I harp on this a lot. Honestly, I do. Before you ever start posting on social, it's important to have your brand voice nailed down. Just as you would plan out your brand standards including color, logo, font, tagline, you must make sure the voice you will use behind...
