Here we are… about six months since we launched the new brand, Big Voice Social. After 15 or so years of having a brand we did not love, we landed on a fantastic name, color scheme and logo that is fun and truly represents who we are and what we do.
To get the brand ready, we enlisted a team of specialists:
- Big Bad Wolfe Creative did the graphic design
- 301 Interactive did the web development
- Maria Marchal Photography did the new team photos
This week’s Big Marketing Minute focuses on rebrands. If you are about to embark on a rebrand, one of the most important steps on your checklist should be a plan to announce it as you implement it.
Just like we worked through a task list for the design, the website and shot list for the photo shoot, we had to also make a task list for the rebrand. This included:
- Brand voice
- Talking points
- Messaging
- Roll-out schedule
- Types of posts and stories to tell
- How to feature our strategic partners
- How to feature each team member
…and more.
So if you are thinking about a rebrand, or about to launch one, make sure you’ve got a plan in place for reintroducing yourself to the world.
Not sure if what you’re doing right now is working? Follow us on Instagram and enter our contest in this post to WIN a free social media audit (retail value $1000!). Contest ends on Halloween and one lucky winner will be announced on November 1st!
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