by Shane Shaps | Jun 30, 2026 | Big Marketing Minute, Uncategorized
Let me tell you something that might sting a little. Your logo has never made a single person trust you. Not once. People don’t lie awake thinking about your beautifully kerned wordmark. They trust people. They trust a face that looks them in the eye, a voice...
by Shane Shaps | Oct 16, 2024 | Uncategorized
Here we are… about six months since we launched the new brand, Big Voice Social. After 15 or so years of having a brand we did not love, we landed on a fantastic name, color scheme and logo that is fun and truly represents who we are and what we do. To get the...
by Shane Shaps | Dec 17, 2021 | Uncategorized
At the end of 2020, I set two goals for myself – both of which were aimed at coming out from behind the keyboard. The first was to launch Let’s Get Real, my weekly livestream show. Each week I invite a friend from the social media, marketing, PR or...
by Shane Shaps | Oct 21, 2021 | Uncategorized
#CMWorld It’s not news around here that I love a good tweetchat. Tweetchats are how I’ve met people on the platform, how I get to know them and how I’ve been able to put myself out there. Each one is a one-hour party where we get to chat and laugh...
by Shane Shaps | Oct 5, 2021 | Social Media Marketing, Uncategorized
Yesterday’s Facebook and Instagram outage should have taught business owners one thing: diversification is important. Anyone who invests their money knows (or should know) you must diversify. You can’t put all your savings into one stock… what if...
by Shane Shaps | Sep 24, 2021 | Uncategorized
I’ve mentioned before how so much of what I do is online, but that there is still a place where face-to-face (even via screen) is needed. One such example is networking. I joined the Chamber of St. Matthews (a local business chamber) several years ago. Through...
