by Shane Shaps | Sep 12, 2022 | Social Media Marketing
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I’m a business owner. I get the need for validating why we’re spending money on a product or service and determining if it’s leading to sales. I’m not...
by Shane Shaps | May 23, 2017 | A note from Shane, if you ask me.
We talk a lot about ROI in this business, in any business really. Why do something if there’s no return? But if the return is hard to measure, what then? Social efforts have gotten easier to measure in the nearly 10 years we’ve been doing this. We used to...
by Shane Shaps | Jan 22, 2015 | A note from Shane, if you ask me., Social Media Marketing
So often when I meet with clients and potential clients they want to know, “What will be the ROI of engaging in a social media campaign?” It’s a good question to ask, of course. If a company is going to involve resources – financial or staffing...
