by Shane Shaps | Sep 9, 2024 | Big Marketing Minute
We talk a lot on social about being real, about being authentic, about being YOU. To do that, the best place to start is by telling your story: Who are you? What’s your background? Why are you in this business? What problems does your business solve? ...
by Shane Shaps | Aug 28, 2024 | Big Marketing Minute
One of the ways to get more mileage out of your content is the art of repurposing. Remember that when people read something or hear something they don’t absorb it until they have heard it or seen it multiple times (some say it can take 90 times to hit a person...
by Shane Shaps | Aug 21, 2024 | Big Marketing Minute
Today is somewhat of a history lesson. It’s long been known that social media platforms prefer to keep users on their platform. If they start sending viewers to links off their site, they may not get them back for a while. And that’s not what they want at...
by Shane Shaps | Aug 13, 2024 | Big Marketing Minute
The next couple of weeks I’m focused on what it means to outsource your social, what issues people usually want help with and what it looks like to work with our team. This week’s Big Marketing Minute is specifically on Meta. Business Manager, Ad Manager,...
by Shane Shaps | Aug 6, 2024 | Big Marketing Minute
You know, it was just last week we were talking about how social came to be – and really why it mattered back in the beginning. It allowed consumers to get to know the people behind the brands they love. It allowed communities to build around a person or group...
