Better to be collaborators than competitors
One of the ways I've grown my business is to think differently about other agencies who one might think "do what I do." There are lots of marketing agencies out there. And there may have been a time that I considered those agencies competition - we're all out here...
SECURITY!
Just when I thought I could take a weekend off, BOOM... the Instagram breach happened. Mid-Saturday it happened. Forbes broke the story as far as we could tell and we immediately had to spring into action and get all of our clients' passwords changed. When you...
Wow! What a week!
This has been an INCREDIBLE first week back. Sometimes that first week after the holidays, that "circle-back" period makes me want to move in slowly, not make any sudden moves, give myself some space and grace. Yeah, um, that didn't happen. In the first week of the...
End of the year results.
Welcome to December, the time of year we're all making plans for next year and we're all saying, "let's circle back to this in January." BUT let's hold up a second. Don't back-burner something on the "circle back" stove without first analyzing how things went this...
Imposter syndrome? We don’t know her.
This week's Big Marketing Minute is focused on imposter syndrome. I had never heard this term when I was younger. I probably never felt it until I owned my own business. I was raised by parents who always told me I could be anything I put my mind to. I was never made...
Stop saying yes and trying to figure it out.
Picture this. A client or potential client calls and asks, "I know this isn't your normal type of work but can you <name any slightly related task that a layperson to your field would think 'is close enough' and insert it here>. There was a time when my...
