by Shane Shaps | Dec 9, 2014 | A note from Shane, if you ask me., Social Media Marketing, Who am I and why am I doing this?
It’s been a very long time since I’ve written on this blog and my goal is to start updating more often. If I’m going to tell clients how important it is, then I better set an example, right? This week my company hit a new milestone. We’ve been...
by Shane Shaps | Oct 8, 2013 | A note from Shane, if you ask me., Social Media Marketing
We get so busy around here serving as the many different voices we represent, but when we come across a teachable moment, it’s time to take a second and share (I have two children, I’m prone to finding teachable moments). Yesterday, one of my colleagues...
by Shane Shaps | May 15, 2013 | A note from Shane, Social Media Marketing
This week I lost a client. It wasn’t enjoyable, it’s not something I look to do. It makes me feel disappointed in myself. But when I step back and look at the number one reason he wanted to pull out of his legally binding contract after two months, I have...
by Shane Shaps | Apr 16, 2013 | A note from Shane, Social Media Marketing
Newtown. Now Boston. It seems all too often I’m sending out an APB to my team, “Hold all posts. Do not tweet. This is no time to market.” Each time a tragedy occurs, our team determines that we want our communities, and the communities of the brands...
by Shane Shaps | Feb 26, 2013 | A note from Shane, if you ask me., Social Media Marketing
Often I’m introduced by clients as their Social Media “guru” or “expert.” Generally, this leads to a subtle eyeroll by me, and a quick correction of, “I’m not an expert, I just practice a lot.” And that’s the...
by Shane Shaps | Dec 17, 2012 | A note from Shane, Social Media Marketing
This past Friday, when the news of the Sandy Hook Massacre broke, I had a tough time regarding work. On one hand, I’m a marketer. My job is to create relationships with consumers and potential consumers on behalf of the brands I represent. On the other hand,...
