by Shane Shaps | Aug 28, 2025 | Big Marketing Minute
I talk a lot here about strategy. It’s important to define your strategy and make a plan for implementing it. It’s important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always...
by Shane Shaps | Aug 12, 2025 | Big Marketing Minute
This week I’m focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I’m here to share that story. In...
by Shane Shaps | Aug 6, 2025 | Big Marketing Minute
“Storytelling is by far the most underrated skill when it comes to business.” …Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing – the story behind...
by Shane Shaps | Jul 30, 2025 | Big Marketing Minute
Friend blending is one of my favorite activities. I love to connect people. It’s really one of the reasons I got into the business I’m in. I was already making sure everyone I know knew about the brands and businesses I love, so to become the voice of...
by Shane Shaps | Jul 23, 2025 | Big Marketing Minute
At the end of every year, we start making plans for what’s to come. Year-end planning, evaluation of budgets, adjustments to line items and a schedule for the year comes up in conversation as we get deep into the fourth quarter. This week’s Big Marketing...
by Shane Shaps | Jul 16, 2025 | Big Marketing Minute
It’s mid-summer. In about a month both kids will be moving into their college housing for the year. And though neither of them are here this summer, and I’m feeling all the realities of empty nesting, it’s not really “real” until...
