by Shane Shaps | Sep 29, 2025 | Big Marketing Minute
Changes and changes and more changes. Every time we turn around the social media platforms are announcing changes. Last week we got wind that the “carousels are being prioritized with better reach” phenomenon is going away and Reels are coming back into...
by Shane Shaps | Sep 25, 2025 | Big Marketing Minute
I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s...
by Shane Shaps | Sep 16, 2025 | Big Marketing Minute
Perhaps it’s because I’ve been having fun in Chicago the past few weekends and I’m exhausted and as I always do after these fun weekends, I wrestle with myself about whether we made the right choice to settle here in Louisville 22 years ago. Perhaps...
by Shane Shaps | Sep 3, 2025 | Big Marketing Minute
This is going to be a quick one this week because honestly, I really enjoyed that three-day weekend (and celebrating my 24th wedding anniversary) but I’m a full day behind and clients come first. That being said, this week’s Big Marketing Minute is a...
by Shane Shaps | Aug 28, 2025 | Big Marketing Minute
I talk a lot here about strategy. It’s important to define your strategy and make a plan for implementing it. It’s important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always...
by Shane Shaps | Aug 12, 2025 | Big Marketing Minute
This week I’m focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I’m here to share that story. In...
