by Shane Shaps | Dec 11, 2024 | A note from Shane, Big Marketing Minute
Years ago, as I approached December 31st, I can remember feeling like it was approaching closure. I’d wrap up my projects, I’d close all the books, I’d clean my desk, and I’d take some time off over the holidays with few cares. I’m not...
by Shane Shaps | Nov 17, 2024 | Big Marketing Minute
It’s just about here… the holiday season. Before we get into it, I want to sprinkle some glitter on some businesses I’ve gotten to know well this past year. There are three sections to this downloadable spotlight this year: Clients we work with at...
by Shane Shaps | Nov 12, 2024 | Big Marketing Minute
If you even knew all the bad crap that had been going around here, you might take pity on me. But I’m not here to focus on that. It’s not productive and it provides no solution. So, in light of this week’s Big Marketing Minute and keeping a focus on...
by Shane Shaps | Oct 31, 2024 | Big Marketing Minute
I have worked from home the entire time we’ve lived here in Louisville (2002). When we moved here (my hometown) from NYC, my husband had a crazy schedule as an ER doctor, and I couldn’t really continue my career as a meeting planner who had to fly to...
by Shane Shaps | Oct 23, 2024 | Big Marketing Minute
If you’ve been managing your company’s on social for a while, you may have a few questions: Are we seeing results? What results are we looking for? Is this thing even on? One way to know if what you’re doing is to develop a regular cadence for a...
by Shane Shaps | Oct 7, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is going to be a bit different. Today is October 7th. It’s been a year since the world changed. And there is so much I have learned not just about myself but about the world around me and how social media has affected that. This...
