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Why money matters in social.

Why money matters in social.

When I launched this business in 2008, paying for social media wasn’t even a “thing” yet. This was a free way – literally free – for companies to get in touch with their public. It offered a direct channel to customer service, a great way...
Collaborate or lower your expectations.

Collaborate or lower your expectations.

When people ask us what we do at Big Voice Social we have a simple description: we develop and implement brand personas, using social media platforms in the voice of our clients to serve as a true human behind the keyboard, building community, creating a groundswell...
Watch and read.

Watch and read.

This week’s Big Marketing Minute is a quick one but an important one.  Did you know… approximately 75% of people watch videos on their phones on mute? Think about it… you might be in the backseat of an uber, or on public transportation, or waiting...
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