by Shane Shaps | Feb 4, 2026 | Big Marketing Minute
I saw it unfold as it was happening. A friend, colleague, whatever you want to call her, posted an authentic piece on LinkedIn last week with a solid list of advice for her community and target audience. She’s very clear on who her community is and she spoke...
by Shane Shaps | Jan 28, 2026 | Big Marketing Minute
What I’m sharing this week isn’t new, it isn’t a trend, it’s not the latest and greatest in social. It’s what social has ALWAYS been about – show the real. Be authentic. Your Instagram account, your TikTok account, allllllllllll...
by Shane Shaps | Jan 20, 2026 | Big Marketing Minute
One of the ways I’ve grown my business is to think differently about other agencies who one might think “do what I do.” There are lots of marketing agencies out there. And there may have been a time that I considered those agencies competition...
by Shane Shaps | Jan 14, 2026 | Big Marketing Minute
Just when I thought I could take a weekend off, BOOM… the Instagram breach happened. Mid-Saturday it happened. Forbes broke the story as far as we could tell and we immediately had to spring into action and get all of our clients’ passwords changed. When...
by Shane Shaps | Jan 7, 2026 | Big Marketing Minute
This has been an INCREDIBLE first week back. Sometimes that first week after the holidays, that “circle-back” period makes me want to move in slowly, not make any sudden moves, give myself some space and grace. Yeah, um, that didn’t happen. In the...
by Shane Shaps | Dec 4, 2025 | Big Marketing Minute
Welcome to December, the time of year we’re all making plans for next year and we’re all saying, “let’s circle back to this in January.” BUT let’s hold up a second. Don’t back-burner something on the “circle back”...
