What I’m sharing this week isn’t new, it isn’t a trend, it’s not the latest and greatest in social.
It’s what social has ALWAYS been about – show the real. Be authentic.
Your Instagram account, your TikTok account, allllllllllll of your accounts (yes, even LinkedIn) should show the real you. Stop trying to make it over-processed, over-produced and close to perfection. Who on earth lives like that? And who wants to see someone else living their life perfectly with perfect hair, perfect kids, perfectly clean homes and offices?
Literally no one wants to see that (unless, ok, you’re doing social for Architectural Digest).
Show us the real.
- The CEO who is late to a meeting because carpool was slow or the teacher needed to make them aware of something.
- The dog who grabbed the file folder and ran around the kitchen while you were on a zoom meeting (don’t laugh, it’s happened).
- The coffee tumbler top that didn’t hold so well causing your new white sweater to be stained in mocha.
- The messy desk.
- The roots in your hair.
- The mismatched shoes you wore to the office.
- The tears.
All of this makes you just like the rest of us. You want your brand to be approachable? Then you need to be approachable.
This week on The Social Dialogue Podcast we welcomed Kate Latts, Co-president of Heaven Hill Brands and her daughter, Lindsey. Heaven Hill Brands is a very large company. Most of the brands our team works with small- to medium-sized businesses. But even with a brand as large as Heaven Hill, their authenticity shines through. As Kate says on the episode, “how you show up authentically matters.” Her daughter, Lindsey, agrees. As someone who has grown up around the company and in the world of social media, she enjoys seeing the content in her feed – perhaps it’s a taste of home while she’s building her own career in New York City.
If you haven’t heard it yet, today’s a great day to do so.
Get real. Get customers.
by 
