I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s name.”
While I can completely appreciate it that, and follow that norm as well, there are ways to tell the stories of who you are and what you do without those details if you just allow yourself to think a moment longer.
Think in terms of generalities. Think with the attitude that someone else may have the same problem you’ve already solved. Think about your solutions in terms of how they can be replicated for other potential customers.
Consider the last three people you’ve met. When they asked you what you do how did you answer? If they asked a follow up question or they asked for an example, what did you say? Certainly your response was not “I can’t tell you that.”
So stop being so secretive.
If you think about the last few clients you’ve worked with and the benefits you provided to them… THAT is a story to tell. Anecdotally if you can give examples of how you’ve helped clients, then you have a better chance to helping MORE clients.
This week’s Big Marketing Minute is all about telling stories. There are a million stories created from your business every single day. No, really. Your job is to cull them and write them and then use them.
Think about it.
- What problems did you solve today?
- What questions were you asked today?
- What did a client accomplish because of your help today?
- What is your OWN story and how did it play into your day?
- Who did you meet today and what did you tell them about what you do?
Is it that simple?
It really is. Storytelling is just talking. It doesn’t need to be overly curated or perfectly polished. It needs to be real. Share the story. Be authentic. Get in there and let it go.
by 
