Look me in the 👀 - Big Voice Social

Cute, right?

But kind of makes you feel not part of the story. You want her to look at you, and then you’ll know she’s up for some playtime, some cuddles, and some kisses.

This is better, don’t you think?

The same goes for your business.

When you make content and you’re looking off to the side (at your notes, at the wall, at whoever’s standing behind the camera mouthing what you’re supposed to say next), your audience feels exactly the way you felt looking at that first photo of Hudson. They’re watching. But they’re not in it. There’s a pane of glass between you and them, and they can feel it.

The second you look dead into that lens, everything changes. Now you’re not talking to “an audience.” You’re not talking to a room. You’re talking to ME. One person, scrolling, who just felt you see them. That little jolt of oh, you’re talking to me? is the whole game. That’s connection. And connection is the only thing on social media that moves a person from “huh, neat” to “I want to work with this human.”

Here’s the part nobody wants to hear: the camera is a person. It’s your customer’s actual face. Talk to it like it’s your wall, and they’ll feel like a wall. Talk to it like it’s your best client sitting across the table from you, and they’ll feel that too. The lens doesn’t lie, and neither do your eyes.

And listen, I’m 4’8″. I have spent my entire life looking up to make eye contact with people. So trust me when I tell you eye contact lands. It’s the thing that says there’s a real person here who gives a damn.

You don’t need fancy gear. You don’t need to read a script like a 6-year-old auditioning for the school play. You need to look up, look in, and mean it.

This is exactly why I make my clients get in front of their own cameras instead of hiding behind a logo. Your customers can smell fake from a mile away. They can absolutely tell when you’re reading, performing, or pretending to be somebody you saw do well on the internet last week. The eye contact is the proof that there’s a real human back there. That’s not a content tip. That’s your whole brand.

So next time you hit record: look Hudson in the eye.

Be the dog that turns around.