“Storytelling is by far the most underrated skill when it comes to business.”
…Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur
When people ask what is the best kind of organic social to create it always goes back to one thing – the story behind the brand. Products and services can be amazing – but they can also be a repeat of a similar company down the street or in the link right below theirs on a Google search.
What truly makes YOUR brand different than your competitors? Nine times out of ten it’s the story behind the brand:
- The founder
- The team
- The incident that led to the founding of the business
- The unique solutions your customers have shared
While lots of companies may sell your same services, no one – NO ONE – has your story. It’s who you are as a person, it’s what got you to this place in the world, it’s the backbone and the brains behind your brand.
So tell your story. Share your why. Let your community know how this company they love even came to be. When potential customers see you and learn about you and feel like they know you – truly know YOU – then they give you the credibility you need for them to trust you.
And why would anyone buy from someone they don’t trust when they could buy from you, their true friend?
Write your story. You’ve written your bio, your mission statement and your objectives. Write this too.
Then share it and tell the world why you are simply the best at what you do.
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