What if I’m having trouble keeping up with my own Big Marketing Minute this week?
This week’s Big Marketing Minute is all about trying something new. Get out of your comfort zone and do something that scares you. For me, that meant launching a substack. It’s not work-related, it’s all about my thoughts and feelings at this point in my life: 53 and empty nesting. So far I have two posts. Find them here.
But here’s the thing. I dug into this whole “let me try this substack thing” thing and now I’m like “who on earth has time for this.” I have 5 more posts drafted and none ready to publish. But also remember I did something new for my brain in 2025: I launched a podcast. And for the love.. before that I learned how to play mah jong.
So what was I thinking that I needed to make my brain work in yet another new way?
Well, here I am and I live under the mantra of my father: “make a decision and live with the consequences.” So.. there’s no way to go back. The substack is out there, so onward I go.
But.
I’ve learned that the greatest gift I can give myself is grace. I’m not setting an editorial calendar. I’m not setting any deadlines. When I have things to say, I’ll say them. And when I want to prioritize, I will. But expecting perfection out of yet another side gig thing… nope.
So try something new. Give it a little. You don’t have to give everything your all. I don’t think clients would appreciate it very much if I back-burnered them while I wrote about how much I miss my kids or how much the puppy is bugging me on any given day.
It’s ok. I’ll give it what I can give it.
by 
