by Shane Shaps | Nov 17, 2024 | Big Marketing Minute
It’s just about here… the holiday season. Before we get into it, I want to sprinkle some glitter on some businesses I’ve gotten to know well this past year. There are three sections to this downloadable spotlight this year: Clients we work with at...
by Shane Shaps | Sep 23, 2024 | Big Marketing Minute
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow… we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all...
by Shane Shaps | Sep 17, 2024 | Big Marketing Minute
This week’s Big Marketing Minute touches on something that every small business owner should understand clearly: there’s a big difference between a customer and a client. Now, look, if you are a retail store and you have customers, you know that some...
by Shane Shaps | Aug 6, 2024 | Big Marketing Minute
You know, it was just last week we were talking about how social came to be – and really why it mattered back in the beginning. It allowed consumers to get to know the people behind the brands they love. It allowed communities to build around a person or group...
by Shane Shaps | Jul 1, 2024 | Big Marketing Minute
Last week, I took a break from blogposts and emails. My team had written such wonderful testimonials about our company that I thought I’d let those stand on their own. That’s not true. I just told a lie. I didn’t write a blogpost about the...
