by Shane Shaps | Jan 22, 2024 | Monday Marketing Minute
This week, the Monday Marketing Minute is more a question than an answer: Is it better to blend your personal social presence or divide it up? And, as with most things… it depends. Before I get too far into this, please note that I’d love to hear YOUR...
by Shane Shaps | Jan 15, 2024 | Monday Marketing Minute
Once you have your brand voice set up and strategically planned, your next step is to develop the brand’s persona. These two are tightly related. Your brand voice puts into a plan what your brand speaks about or doesn’t speak about. It makes it easy for...