by Shane Shaps | Dec 11, 2024 | A note from Shane, Big Marketing Minute
Years ago, as I approached December 31st, I can remember feeling like it was approaching closure. I’d wrap up my projects, I’d close all the books, I’d clean my desk, and I’d take some time off over the holidays with few cares. I’m not...
by Shane Shaps | Oct 31, 2024 | Big Marketing Minute
I have worked from home the entire time we’ve lived here in Louisville (2002). When we moved here (my hometown) from NYC, my husband had a crazy schedule as an ER doctor, and I couldn’t really continue my career as a meeting planner who had to fly to...
by Shane Shaps | Apr 29, 2024 | Big Marketing Minute
My friend Stephanie is graduating this spring with her PhD. Now, I can’t remember the exact name of the degree (hopefully she will comment and share) but I do know this… Stephanie is focused on teaching the teachers how to teach better. Her love as a...
by Shane Shaps | Apr 7, 2024 | A note from Shane
Today is the day! 520 East Brands has finally taken the leap, embraced our authentic voice and developed a new brand that truly exemplifies who we are and what we do. I may be 4 foot 8 inches but my voice is big and since 2008 that big voice has been working for...
by Shane Shaps | Feb 19, 2024 | Monday Marketing Minute
Today I am out of the office so I’m coming to you from my alma mater, the University of Florida (Go Gators!). It’s been a fun weekend at a sorority reunion so it’s a good time to remind you that it’s important as your company continues to...
