by Shane Shaps | Jan 15, 2024 | Monday Marketing Minute
Once you have your brand voice set up and strategically planned, your next step is to develop the brand’s persona. These two are tightly related. Your brand voice puts into a plan what your brand speaks about or doesn’t speak about. It makes it easy for...
by Shane Shaps | Oct 15, 2021 | Let's Get Real Livestream
Over the past decade+ of owning this agency, there’s one thing I drive home and over and over with clients: your website is home base. As I discussed after the Facebook blackout, your Facebook page is not yours, and therefore, cannot be your whole business. Your...
