by Shane Shaps | Oct 21, 2026 | Big Marketing Minute
When I was younger, like when I was a just-out-of-college someone’s assistant, I feel like as the end of the calendar year loomed, we all got a little tired, we all started taking it a little easy on ourselves, we all started mentally checking out. Halloween is coming...
by Shane Shaps | Jun 30, 2026 | Big Marketing Minute, Uncategorized
Let me tell you something that might sting a little. Your logo has never made a single person trust you. Not once. People don’t lie awake thinking about your beautifully kerned wordmark. They trust people. They trust a face that looks them in the eye, a voice...
by Shane Shaps | May 19, 2026 | Big Marketing Minute
We’ve said it for years. This is nothing new. The number of people who follow your business account might be lower than you’d like. And you know what? To quote the movie, “Meatballs” which we watch every summer before camp, “IT JUST...
by Shane Shaps | Apr 15, 2026 | Big Marketing Minute
What if I’m having trouble keeping up with my own Big Marketing Minute this week? This week’s Big Marketing Minute is all about trying something new. Get out of your comfort zone and do something that scares you. For me, that meant launching a substack....
by Shane Shaps | Apr 1, 2026 | Big Marketing Minute
Wow. It’s been a LOT this week. It’s April 1st and when you live in Louisville, Kentucky, that means the season has officially changed to Derby. The first Saturday in May is nearing and while my husband and I went to the track for about 20 years for the...
