by Shane Shaps | Aug 6, 2025 | Big Marketing Minute
“Storytelling is by far the most underrated skill when it comes to business.” …Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing – the story behind...
by Shane Shaps | Jul 30, 2025 | Big Marketing Minute
Friend blending is one of my favorite activities. I love to connect people. It’s really one of the reasons I got into the business I’m in. I was already making sure everyone I know knew about the brands and businesses I love, so to become the voice of...
by Shane Shaps | Jul 16, 2025 | Big Marketing Minute
It’s mid-summer. In about a month both kids will be moving into their college housing for the year. And though neither of them are here this summer, and I’m feeling all the realities of empty nesting, it’s not really “real” until...
by Shane Shaps | Jun 25, 2025 | Big Marketing Minute
One thing I’ve focused on through the years here is social etiquette. I’ve written about it a few times: all the way back to 2011, in 2012, and twice in 2017 both in November and December. So today we are going to touch on that a bit. First, some...
by Shane Shaps | Jun 18, 2025 | Big Marketing Minute
Believe it or not, I was hesitant to dive right into using AI. There are real-world examples of how AI is already part of my life: It knows my favorite Peloton instructors It knows which groceries I’m likely to buy It knows when I’m running low on regular...
