by Shane Shaps | Nov 20, 2025 | Big Marketing Minute
This week’s Big Marketing Minute is focused on imposter syndrome. I had never heard this term when I was younger. I probably never felt it until I owned my own business. I was raised by parents who always told me I could be anything I put my mind to. I was...
by Shane Shaps | Sep 25, 2025 | Big Marketing Minute
I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s...
by Shane Shaps | Aug 28, 2025 | Big Marketing Minute
I talk a lot here about strategy. It’s important to define your strategy and make a plan for implementing it. It’s important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always...
by Shane Shaps | Jul 23, 2025 | Big Marketing Minute
At the end of every year, we start making plans for what’s to come. Year-end planning, evaluation of budgets, adjustments to line items and a schedule for the year comes up in conversation as we get deep into the fourth quarter. This week’s Big Marketing...
by Shane Shaps | Mar 3, 2025 | Big Marketing Minute
This week’s Big Marketing Minute is something I share with my clients often: If you are great at what you do, now is a great day to tell someone! Tell everyone! If you are good at what you do, then use your platform and don’t keep it to yourself. I often...
