by Shane Shaps | Apr 1, 2026 | Big Marketing Minute
Wow. It’s been a LOT this week. It’s April 1st and when you live in Louisville, Kentucky, that means the season has officially changed to Derby. The first Saturday in May is nearing and while my husband and I went to the track for about 20 years for the...
by Shane Shaps | Mar 25, 2026 | Big Marketing Minute
Ok ok ok. It’s been a minute since I’ve posted here but the truth is I just got really busy with client work and a bit of travel. And sometimes, that’s just how it goes. Sometimes we just have to let one of the spinning plates drop in order to keep...
by Shane Shaps | Feb 24, 2026 | Big Marketing Minute
The best piece of advice I ever got was this: hire people who have skills you do not. At the time, I probably nodded along like we all do when someone gives us smart business advice. Of course that makes sense. Of course you should not try to be everything to...
by Shane Shaps | Feb 17, 2026 | Big Marketing Minute
A simple security check every business needs to do If you run a business and use Facebook, Instagram, or ads, this is one of those unsexy but critical conversations. Because here’s the truth I see all the time – businesses think they “own” their social media...
by Shane Shaps | Feb 10, 2026 | Big Marketing Minute
We get it. You are a small business owner and you want to do it all yourself. You are bootstrapping, watching every dollar, and trying to be smart with where your money goes. Saving pennies feels responsible, especially in the early stages. You built this thing from...
