by Shane Shaps | May 7, 2025 | Big Marketing Minute
We are mere days from my son’s graduation from high school. This week’s Big Marketing Minute is all about the biggest lesson I learned through him, just by observing as he learned it himself. I learned lots of things by being a boy mom… I finally...
by Shane Shaps | Apr 23, 2025 | Big Marketing Minute
The past few weeks have had a lot of focus on continuing education. And for what feels like the first time, I seem to be the one teaching. I never really thought of myself as a teacher. I’m a doer. Need someone to tell someone how to do something?...
by Shane Shaps | Apr 16, 2025 | Big Marketing Minute
I. Have. Made. It. Back in September, the crazy rat race began. When Gramercy, our nearly 12-year-old lab was diagnosed with cancer, the whackamoles started hitting. One thing after another, no slowing down, no rest for the weary. Gramercy died and later that week...
by Shane Shaps | Apr 10, 2025 | Big Marketing Minute
Every aspect takes a village of people. There is nothing I do on my own, ever. For both business life and personal life, I have mentors and advisors I reach out to for guidance and advice and I also serve as an advisor for others. When I was pregnant it was all the...
by Shane Shaps | Mar 18, 2025 | Big Marketing Minute
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
