by Shane Shaps | Aug 6, 2024 | Big Marketing Minute
You know, it was just last week we were talking about how social came to be – and really why it mattered back in the beginning. It allowed consumers to get to know the people behind the brands they love. It allowed communities to build around a person or group...
by Shane Shaps | Aug 1, 2024 | Big Marketing Minute
When I launched this business in 2008, paying for social media wasn’t even a “thing” yet. This was a free way – literally free – for companies to get in touch with their public. It offered a direct channel to customer service, a great way...
by Shane Shaps | Jul 23, 2024 | Big Marketing Minute
When people ask us what we do at Big Voice Social we have a simple description: we develop and implement brand personas, using social media platforms in the voice of our clients to serve as a true human behind the keyboard, building community, creating a groundswell...
by Shane Shaps | Jul 15, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is a quick one but an important one. Did you know… approximately 75% of people watch videos on their phones on mute? Think about it… you might be in the backseat of an uber, or on public transportation, or waiting...
by Shane Shaps | Jul 1, 2024 | Big Marketing Minute
Last week, I took a break from blogposts and emails. My team had written such wonderful testimonials about our company that I thought I’d let those stand on their own. That’s not true. I just told a lie. I didn’t write a blogpost about the...
