Put some personality into your brand’s persona
Once you have your brand voice set up and strategically planned, your next step is to develop the brand's persona. These two are tightly related. Your brand voice puts into a plan what your brand speaks about or doesn't speak about. It makes it easy for anyone on the...
Does your brand have a message. What is it?
Welcome to the first full week of 2024. This year, I did two things in lieu of a "resolution:" I set a one-word intention for the year and that word is PUSH. What I mean by that is I'm going to push myself into things that make me uncomfortable (hey, I got back on...
To rebrand or not to rebrand? Your opinion please.
It's not often a business owner actually asks for an opinion, but here I am... asking. I really do want your input. Here's the deal: I'm considering a rebrand. I mean, I'm in the branding space and my own brand doesn't truly represent what we do as a business. So I'm...
Finding balance in the backwards & forwards
There's an exercise that comes up in Peloton strength classes that is one of my least favorites because I feel like it throws me off balance. It's a backward/forward lunge in which you move fluidly from a backwards lunge into a forward lunge with the same foot, trying...
Today is Women’s Entrepreneurship Day
This post was supposed to be about celebrating life as a female entrepreneur. But life for me since October 7th has changed the lens through which I see the world. So stick with me, because this all came full-circle this weekend. How I knew the entrepreneurship life...
Use social to stay connected – to friends and to customers.
Today I got up at 3:30am. No real reason. I was just done sleeping. I wrote last time about being 50. I guess this is part of it. The good news I got my workout in early so I could get going with my day. Might need some extra caffeine later but I can accept that. ...
