A story about storytelling.
I often say to my clients, "this is no time to be humble." What I try to convey to them is just how critical storytelling is to their business. And yesterday, I had someone tell me the same. Let me tell you the story... I spent the day off the grid at the...
Why a brain break is so necessary
No matter what stage of life we're in, it's easy to get wrapped up in our world, fixated on issues all around us, and feel impossible to break out of this stressed-out cycle. I turned 50 last week, which means I'm a member of the "sandwich" generation: My kids are...
Please. Stop. Spam-tagging.
This is going to be brief. But it's important. And it's not new so I'm not even sure why I have to write this but here I am, writing it. If you are a small business trying to attract new customers, here's a great way to be unsuccessful: SPAM-TAGGING. What's a...
Ethics Needed: Facebook Group Moderator
Remember Joan Rivers' famous saying, "Can we tawk?" If not, well then I guess I've just aged myself and now you know... I'm turning 50 next month. Anyway... I've talked in the past about proper etiquette and following some basic rules on social. Today I want to talk...
PIVOT – new social media plan offering in 2023
We're one month in and off to a great start for 2023! Sealing in those lessons learned from 2022, our team is moving forward full-steam ahead. After taking some much-needed time off in December, and then focusing on my daughter's needs in January (sorority rush is a...
Lessons learned: 2022
As an agency, we spend a lot of time forecasting the future, trying to plan for changes in algorithms and social media platforms. As you can imagine, that's kind of futile because things change so quickly. What we really need to do each year, as an agency and also as...
