The argument against AI running your social and what KFC has to do with it.
So if you know me personally, or you follow me on social, you know I share a lot about what it's like being a Jewish woman in the world right now. To be honest, it's scary. That's not what this article is about, but it's the impetus for writing it. Earlier this week,...
What is with all the bullying?
I'm 4'8" and I have a fear of heights so when I step up onto a soapbox about something, I feel pretty passionately about it. Such is the case with bullying - both online and offline. As a young child, an adolescent and even into my late twenties, I dealt with a...
A Roadmap to Partnership and Collaboration with other Agencies
No agency can be all things to one client. They can try... but one of two things is likely to happen: They'll perform amazingly well in one area and flounder in another or They'll have so many specialized people working on an account that when it comes to other...
Let’s talk about Social Media ROI
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I'm a business owner. I get the need for validating why we're spending money on a product or service and determining if it's leading to sales. I'm not discounting that. BUT... ...
People make the culture. When the people change, the culture might too.
Earlier this week I mentioned a client that took a lot of my time and attention and indicated I'd get back to it later. It's later. For nearly two years I worked with a client, still as an outside vendor, but basically it took about 90% of my time. Fortunately our...
It’s been a while, bear with me.
You know that feeling when you've been out of touch for a while and then it gets to be so long that you're almost like, "what do I even say to break back in? Why bother?" Maybe you've not hit that point ever. But.. well... here I am. It's been since March that I've...
