Repurposing content to be more purposeful
One of the things I get asked often is "What's the best way to get my message across? How will I know people see it?" In my opinion, having done this for a very long time, the best way is to use multiple ways. In marketing, we use a goldfish principle that is a bit...
This is no time to be humble.
This week's Big Marketing Minute is something I share with my clients often: If you are great at what you do, now is a great day to tell someone! Tell everyone! If you are good at what you do, then use your platform and don't keep it to yourself. I often say that...
Sharing is caring… in so many ways.
One thing we focus on a LOT with clients is how important employee engagement is. When we look at our analytics and see a huge peak in reach, impressions and engagement, it's typically because of one thing: shares. For a small business, the best way to make something...
Is multitasking actually a thing? For us, it has to be.
I've always been a "multitasker." I can do a lot of things at once. It's not that I can. It's that I must. Sometimes I'm on a conference call while I change the laundry. Sometimes I'm on a zoom while I'm calming down my puppy with a toy in my hand. Sometimes I'm in a...
Be kind. Rewind.
It's a statement anyone of my generation knows... "Be kind. Rewind." So I'm going to rewind for a second and remind everyone.. be kind. This post is particularly for moderators and administrators of groups and online communities. I've noticed a trend for a while and...
The end of the year, the view from the middle
Years ago, as I approached December 31st, I can remember feeling like it was approaching closure. I'd wrap up my projects, I'd close all the books, I'd clean my desk, and I'd take some time off over the holidays with few cares. I'm not sure what's happened but boy....
