It takes a village. All of it.
Every aspect takes a village of people. There is nothing I do on my own, ever. For both business life and personal life, I have mentors and advisors I reach out to for guidance and advice and I also serve as an advisor for others. When I was pregnant it was all the...
Have you asked for a testimonial today?
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
Repurposing content to be more purposeful
One of the things I get asked often is "What's the best way to get my message across? How will I know people see it?" In my opinion, having done this for a very long time, the best way is to use multiple ways. In marketing, we use a goldfish principle that is a bit...
This is no time to be humble.
This week's Big Marketing Minute is something I share with my clients often: If you are great at what you do, now is a great day to tell someone! Tell everyone! If you are good at what you do, then use your platform and don't keep it to yourself. I often say that...
Sharing is caring… in so many ways.
One thing we focus on a LOT with clients is how important employee engagement is. When we look at our analytics and see a huge peak in reach, impressions and engagement, it's typically because of one thing: shares. For a small business, the best way to make something...
Is multitasking actually a thing? For us, it has to be.
I've always been a "multitasker." I can do a lot of things at once. It's not that I can. It's that I must. Sometimes I'm on a conference call while I change the laundry. Sometimes I'm on a zoom while I'm calming down my puppy with a toy in my hand. Sometimes I'm in a...
