Is this thing on?
If you've been managing your company's on social for a while, you may have a few questions: Are we seeing results? What results are we looking for? Is this thing even on? One way to know if what you're doing is to develop a regular cadence for a social media audit....
Six months into a rebrand…
Here we are... about six months since we launched the new brand, Big Voice Social. After 15 or so years of having a brand we did not love, we landed on a fantastic name, color scheme and logo that is fun and truly represents who we are and what we do. To get the...
October 7th, 2024
This week's Big Marketing Minute is going to be a bit different. Today is October 7th. It’s been a year since the world changed. And there is so much I have learned not just about myself but about the world around me and how social media has affected that. This post...
Don’t hit post!
When you decide you are going to start a social media campaign, I know... you want to just go for it. Please don't do that. There is a critical piece that must happen before you start creating content and trying to "go viral." And that piece is planning a strategy. ...
Community, connections and the power of social media all on a college campus last weekend.
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow... we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all happened...
Customers versus clients and why it’s important to know the difference
This week's Big Marketing Minute touches on something that every small business owner should understand clearly: there's a big difference between a customer and a client. Now, look, if you are a retail store and you have customers, you know that some customers provide...
