Watch and read.
This week's Big Marketing Minute is a quick one but an important one. Did you know... approximately 75% of people watch videos on their phones on mute? Think about it... you might be in the backseat of an uber, or on public transportation, or waiting for that game to...
No one will protect your “you” time but you.
Last week, I took a break from blogposts and emails. My team had written such wonderful testimonials about our company that I thought I'd let those stand on their own. That's not true. I just told a lie. I didn't write a blogpost about the importance of...
Watch your tone.
So here’s the thing. Sometimes it’s not so much what you say, but how you say it. Of course voice tone and intonation are really easy to understand when you’re talking and listening to another person but with text and written copy sometimes it can be harder. How many...
What about negative reviews?
It's the worst feeling for a business owner - especially a small business owner. Receiving a negative review can send you and your team into a tailspin. Our team has worked with people in the building industry and in the restaurant industry through the years....
There’s something to be said for not overthinking things.
One of the things we've worked with our clients on over the past nearly two decades of creating content is this: defining content. Not every photo or video has to be a direct sale. It doesn't all have to have a call to action. Sometimes, the content you share is part...
Sing along: To be real (it’s got to be real)
One thing we have focused on since the beginning with our clients is the importance of being real when you're engaging on social. The last thing anyone wants to see when you show up in their newsfeed is a perfectly polished "ad." There is a place for ads in the paid...
