by Shane Shaps | Aug 30, 2017 | A note from Shane, if you ask me.
Every so often a topic of conversation bubbles up in the groups in which I participate with social media industry folks. Before I share that topic and you immediately make your opinion, let me start with an anecdote. Picture this. It’s 1995. I’m in my...
by Shane Shaps | Aug 10, 2017 | A note from Shane, Social Media Marketing, Uncategorized
Sometimes a client will want to publish a really, REALLY wordy post on social and our advice to them is always, emphatically, “No, no one is going to read that.” How do we know this to be true? Because we see it everyday. It goes back to the that old adage...
by Shane Shaps | Jul 22, 2017 | A note from Shane, Social Media Marketing, Who am I and why am I doing this?
In my most-recent post, I discussed how to know what you’re worth in the business you’re running, and why it’s important to stick to that. Today, I’m going to discuss this same topic from the opposite point of view – the client’s....
by Shane Shaps | Jul 12, 2017 | A note from Shane, Social Media Marketing
Being an entrepreneur is exhilarating, but it can also be a huge challenge sometimes. One of the challenges I faced when my business was young was knowing what our services were worth. There were certainly times early on when I’d negotiate myself out of making...
by Shane Shaps | May 23, 2017 | A note from Shane, if you ask me.
We talk a lot about ROI in this business, in any business really. Why do something if there’s no return? But if the return is hard to measure, what then? Social efforts have gotten easier to measure in the nearly 10 years we’ve been doing this. We used to...
by Shane Shaps | May 17, 2017 | A note from Shane
I do a lot of writing for a client about how important clear communication is for a company. For that client, we talk a lot about internal communications and how it not only makes a huge impact on employee engagement, but even the bottomline of the company....
