by Shane Shaps | Nov 20, 2025 | Big Marketing Minute
This week’s Big Marketing Minute is focused on imposter syndrome. I had never heard this term when I was younger. I probably never felt it until I owned my own business. I was raised by parents who always told me I could be anything I put my mind to. I was...
by Shane Shaps | Nov 12, 2025 | Big Marketing Minute
Picture this. A client or potential client calls and asks, “I know this isn’t your normal type of work but can you <name any slightly related task that a layperson to your field would think ‘is close enough’ and insert it here>. There...
by Shane Shaps | Oct 21, 2025 | Big Marketing Minute
Did you know… Colonel Sanders franchised KFC at age 62 Ray Kroc joined McDonald’s as a franchise agent at age 52 Martha Stewart published her first book and launched her media career after age 41 Julia Child published her first book at age 50 So last...
by Shane Shaps | Sep 29, 2025 | Big Marketing Minute
Changes and changes and more changes. Every time we turn around the social media platforms are announcing changes. Last week we got wind that the “carousels are being prioritized with better reach” phenomenon is going away and Reels are coming back into...
by Shane Shaps | Sep 25, 2025 | Big Marketing Minute
I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s...
by Shane Shaps | Sep 16, 2025 | Big Marketing Minute
Perhaps it’s because I’ve been having fun in Chicago the past few weekends and I’m exhausted and as I always do after these fun weekends, I wrestle with myself about whether we made the right choice to settle here in Louisville 22 years ago. Perhaps...
