by Shane Shaps | Sep 29, 2022 | Social Media Marketing
No agency can be all things to one client. They can try… but one of two things is likely to happen: They’ll perform amazingly well in one area and flounder in another or They’ll have so many specialized people working on an account that when it...
by Shane Shaps | Sep 12, 2022 | Social Media Marketing
Every once in a while, clients forget why they hired us and want to talk about ROI. Now, I’m a business owner. I get the need for validating why we’re spending money on a product or service and determining if it’s leading to sales. I’m not...
by Shane Shaps | Feb 14, 2022 | Social Media Marketing
My business is built on organic social media engagement. It’s what we know, it’s what we do. We’ve always stayed steadfast to our focus on engagement. We create human personas to represent the brands we work with, and we develop realtime...
by Shane Shaps | Nov 9, 2021 | Social Media Marketing
This is not the first time I’ve written about this subject. As an example, here’s a post from back in 2013. Here we are in 2021 and I’m still seeing people who call themselves “experts” in the field of social media. Can we get real for a...
by Shane Shaps | Oct 5, 2021 | Social Media Marketing, Uncategorized
Yesterday’s Facebook and Instagram outage should have taught business owners one thing: diversification is important. Anyone who invests their money knows (or should know) you must diversify. You can’t put all your savings into one stock… what if...
by Shane Shaps | Aug 31, 2021 | Social Media Marketing
Perception is reality. I find myself saying this a lot these days. Your reputation is what matters, and sometimes what others think about you out there is not what you intended at all, and yet, here you are, left to deal with it. This is never more true than it is...
