by Shane Shaps | Jan 22, 2021 | Let's Get Real Livestream
When you’re looking to build a brand persona and you start getting out there to talk to people, one of the first things you must determine is your audience. You can’t just start talking to anyone and assume they’ll listen. With all the noise out on...
by Shane Shaps | Jan 21, 2021 | Social Media Marketing
When I’m talking to a potential client, there’s typically one question that always comes up: “How many posts per week does your retainer rate include?” This question is flawed and I’m quick to point that out. We don’t build...
by Shane Shaps | Jan 10, 2021 | Let's Get Real Livestream
Join me for the next edition of “Let’s Get Real” with 520 East Brands Monday morning, January 11th at 10am EST. My guest will be Stephanie White, Chief Fun Finder of Louisville Family Fun. Stephanie started her business right around the same time I...
by Shane Shaps | Jan 8, 2021 | Social Media Marketing
Raise your hand if you’ve ever attended a networking event and walked out thinking, “well there are two hours I’ll never get back.” 2020 was a lot of things but the one highlight for me was the way networking changed – for the better...
by Shane Shaps | Jan 5, 2021 | Let's Get Real Livestream
Toward the end of last year, I set a goal for 2021 that I was going to launch a livestream show. We’ve focused here on the blog about keeping things real – having a real voice, making sure a real person is behind the keyboard and giving brands we represent...
