by Shane Shaps | Jan 22, 2024 | Monday Marketing Minute
This week, the Monday Marketing Minute is more a question than an answer: Is it better to blend your personal social presence or divide it up? And, as with most things… it depends. Before I get too far into this, please note that I’d love to hear YOUR...
by Shane Shaps | Jan 15, 2024 | Monday Marketing Minute
Once you have your brand voice set up and strategically planned, your next step is to develop the brand’s persona. These two are tightly related. Your brand voice puts into a plan what your brand speaks about or doesn’t speak about. It makes it easy for...
by Shane Shaps | Jan 8, 2024 | Monday Marketing Minute
Welcome to the first full week of 2024. This year, I did two things in lieu of a “resolution:” I set a one-word intention for the year and that word is PUSH. What I mean by that is I’m going to push myself into things that make me uncomfortable (hey,...
by Shane Shaps | Jan 4, 2024 | Who am I and why am I doing this?
It’s not often a business owner actually asks for an opinion, but here I am… asking. I really do want your input. Here’s the deal: I’m considering a rebrand. I mean, I’m in the branding space and my own brand doesn’t truly represent...
by Shane Shaps | Dec 20, 2023 | A note from Shane
There’s an exercise that comes up in Peloton strength classes that is one of my least favorites because I feel like it throws me off balance. It’s a backward/forward lunge in which you move fluidly from a backwards lunge into a forward lunge with the same...
