by Shane Shaps | Jul 27, 2026 | Big Marketing Minute
How many times do I need to say this? Social is not a billboard. Stop screaming your messages into an abyss, hoping to attract customers. From the get-go, social was always meant to be social. Way back in the beginning of all this, I’m talking around the time I...
by Shane Shaps | Jul 13, 2026 | Big Marketing Minute
The blooper reel? It’s real. And sometimes it gets aired in public. This week on the Big Marketing Minute I shared how I had a dream. A nightmare, actually. I dreamt that I accidentally shared a blooper reel my client sent me. Not just any bloopers. I took the...
by Shane Shaps | Jun 30, 2026 | Big Marketing Minute, Uncategorized
Let me tell you something that might sting a little. Your logo has never made a single person trust you. Not once. People don’t lie awake thinking about your beautifully kerned wordmark. They trust people. They trust a face that looks them in the eye, a voice...
by Shane Shaps | Jun 11, 2026 | Big Marketing Minute
Cute, right? But kind of makes you feel not part of the story. You want her to look at you, and then you’ll know she’s up for some playtime, some cuddles, and some kisses. This is better, don’t you think? The same goes for your business. When you...
by Shane Shaps | Jan 29, 2024 | Monday Marketing Minute
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social. People don’t want to be sold to. They want to know...
