by Shane Shaps | Sep 25, 2025 | Big Marketing Minute
I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s...
by Shane Shaps | Aug 28, 2025 | Big Marketing Minute
I talk a lot here about strategy. It’s important to define your strategy and make a plan for implementing it. It’s important to check in with that strategy throughout the year. This post reviews just that. One important part of that strategy has always...
by Shane Shaps | Mar 18, 2025 | Big Marketing Minute
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
by Shane Shaps | Mar 11, 2025 | Big Marketing Minute
One of the things I get asked often is “What’s the best way to get my message across? How will I know people see it?” In my opinion, having done this for a very long time, the best way is to use multiple ways. In marketing, we use a goldfish...
by Shane Shaps | Oct 1, 2024 | Big Marketing Minute
When you decide you are going to start a social media campaign, I know… you want to just go for it. Please don’t do that. There is a critical piece that must happen before you start creating content and trying to “go viral.” And that piece is...
