by Shane Shaps | Mar 18, 2025 | Big Marketing Minute
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
by Shane Shaps | Mar 11, 2025 | Big Marketing Minute
One of the things I get asked often is “What’s the best way to get my message across? How will I know people see it?” In my opinion, having done this for a very long time, the best way is to use multiple ways. In marketing, we use a goldfish...
by Shane Shaps | Oct 1, 2024 | Big Marketing Minute
When you decide you are going to start a social media campaign, I know… you want to just go for it. Please don’t do that. There is a critical piece that must happen before you start creating content and trying to “go viral.” And that piece is...
by Shane Shaps | Sep 23, 2024 | Big Marketing Minute
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow… we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all...
by Shane Shaps | Sep 17, 2024 | Big Marketing Minute
This week’s Big Marketing Minute touches on something that every small business owner should understand clearly: there’s a big difference between a customer and a client. Now, look, if you are a retail store and you have customers, you know that some...
