by Shane Shaps | Aug 12, 2026 | Big Marketing Minute
In our world, a content calendar is not meant to be set in stone or something we must stick to no matter what. Social is immediate, timely and must be able to react to the world we live in. So when a client or potential client wants to see – in detail – a...
by Shane Shaps | Sep 25, 2025 | Big Marketing Minute
I know I have battled clients before letting them know “this is no time to be humble” and sometimes they come back to me with “well I can’t share this story because I can’t share specifics, I can’t share the client’s...
by Shane Shaps | Aug 6, 2025 | Big Marketing Minute
“Storytelling is by far the most underrated skill when it comes to business.” …Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing – the story behind...
by Shane Shaps | Feb 12, 2024 | Monday Marketing Minute
Last week on the Monday Marketing Minute we talked about keeping things real and authentic. This week we are focused on one of the main pieces of your marketing strategy and that is your definition of your content pillars. When working with any client, one of the...
by Shane Shaps | Jun 23, 2021 | Let's Get Real Livestream
Picture this. It’s early spring of 2020 and the trip is planned. I’ve never visited Italy and have always wanted to go. Right before the pandemic hit, my daughter was set to visit Italy early in June with my parents and nephew. And my husband and I were...
