by Shane Shaps | Jan 28, 2026 | Big Marketing Minute
What I’m sharing this week isn’t new, it isn’t a trend, it’s not the latest and greatest in social. It’s what social has ALWAYS been about – show the real. Be authentic. Your Instagram account, your TikTok account, allllllllllll...
by Shane Shaps | Feb 5, 2024 | Monday Marketing Minute
If there’s one piece of social that is my favorite part, it’s the permission to be 100% authentically real. Social has always been about true conversation between people. It’s not meant to be shouting about your products and services at an audience. ...
by Shane Shaps | Jan 29, 2024 | Monday Marketing Minute
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social. People don’t want to be sold to. They want to know...
by Shane Shaps | Jul 18, 2023 | Social Media Marketing
I love this kind of compliment. Recently we started working with a new client. This is one of those clients that falls into “the best kind of client” category. When people ask me my ideal client, I say they have two things: They understand WHY they are...
by Shane Shaps | Jan 27, 2022 | Let's Get Real Livestream
Monday’s guest, Jennifer McGinley, joins me from her office at JLM Strategic Communications. She got to this point after a career at larger places – mostly in the healthcare world. As someone who also left that kind of life to be my own boss, I look...
