by Shane Shaps | Feb 5, 2024 | Monday Marketing Minute
If there’s one piece of social that is my favorite part, it’s the permission to be 100% authentically real. Social has always been about true conversation between people. It’s not meant to be shouting about your products and services at an audience. ...
by Shane Shaps | Jan 29, 2024 | Monday Marketing Minute
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can’t hold a conversation. The same is true on social. People don’t want to be sold to. They want to know...
by Shane Shaps | Jul 18, 2023 | Social Media Marketing
I love this kind of compliment. Recently we started working with a new client. This is one of those clients that falls into “the best kind of client” category. When people ask me my ideal client, I say they have two things: They understand WHY they are...
by Shane Shaps | Jan 27, 2022 | Let's Get Real Livestream
Monday’s guest, Jennifer McGinley, joins me from her office at JLM Strategic Communications. She got to this point after a career at larger places – mostly in the healthcare world. As someone who also left that kind of life to be my own boss, I look...
by Shane Shaps | Jan 20, 2022 | Let's Get Real Livestream
A few weeks ago I wrote about not being fully rested and ready for a new year. I finally got some rest last weekend and by the middle of January, finally found myself ready for the year to begin. And here we are.. the month is nearly over! One of the things that...
