by Shane Shaps | Jun 18, 2025 | Big Marketing Minute
Believe it or not, I was hesitant to dive right into using AI. There are real-world examples of how AI is already part of my life: It knows my favorite Peloton instructors It knows which groceries I’m likely to buy It knows when I’m running low on regular...
by Shane Shaps | Jun 10, 2025 | Big Marketing Minute
I harp on this a lot. Honestly, I do. Before you ever start posting on social, it’s important to have your brand voice nailed down. Just as you would plan out your brand standards including color, logo, font, tagline, you must make sure the voice you will use...
by Shane Shaps | Apr 23, 2025 | Big Marketing Minute
The past few weeks have had a lot of focus on continuing education. And for what feels like the first time, I seem to be the one teaching. I never really thought of myself as a teacher. I’m a doer. Need someone to tell someone how to do something?...
by Shane Shaps | Apr 10, 2025 | Big Marketing Minute
Every aspect takes a village of people. There is nothing I do on my own, ever. For both business life and personal life, I have mentors and advisors I reach out to for guidance and advice and I also serve as an advisor for others. When I was pregnant it was all the...
by Shane Shaps | Mar 18, 2025 | Big Marketing Minute
I say it often to my clients: This is no time to be humble. You know who sells your business better than you do? Better than your top salesperson? YOUR CLIENTS. Think about it. How often do you pick up the phone and call someone whose ad you saw without first asking...
