by Shane Shaps | Sep 16, 2026 | Big Marketing Minute
This week’s Big Marketing Minute is about AI. Because there are two hot topics in my social feeds right now: Macklemore/Ed Sheeran and Robert Kraft and AI. Since I’m not in the mood to open up my blog to hate speech, I’m going to stick with AI. ...
by Shane Shaps | Feb 24, 2026 | Big Marketing Minute
The best piece of advice I ever got was this: hire people who have skills you do not. At the time, I probably nodded along like we all do when someone gives us smart business advice. Of course that makes sense. Of course you should not try to be everything to...
by Shane Shaps | Jan 7, 2026 | Big Marketing Minute
This has been an INCREDIBLE first week back. Sometimes that first week after the holidays, that “circle-back” period makes me want to move in slowly, not make any sudden moves, give myself some space and grace. Yeah, um, that didn’t happen. In the...
by Shane Shaps | Nov 12, 2025 | Big Marketing Minute
Picture this. A client or potential client calls and asks, “I know this isn’t your normal type of work but can you <name any slightly related task that a layperson to your field would think ‘is close enough’ and insert it here>. There...
by Shane Shaps | Oct 21, 2025 | Big Marketing Minute
Did you know… Colonel Sanders franchised KFC at age 62 Ray Kroc joined McDonald’s as a franchise agent at age 52 Martha Stewart published her first book and launched her media career after age 41 Julia Child published her first book at age 50 So last...
