by Shane Shaps | Nov 12, 2025 | Big Marketing Minute
Picture this. A client or potential client calls and asks, “I know this isn’t your normal type of work but can you <name any slightly related task that a layperson to your field would think ‘is close enough’ and insert it here>. There...
by Shane Shaps | Oct 21, 2025 | Big Marketing Minute
Did you know… Colonel Sanders franchised KFC at age 62 Ray Kroc joined McDonald’s as a franchise agent at age 52 Martha Stewart published her first book and launched her media career after age 41 Julia Child published her first book at age 50 So last...
by Shane Shaps | Sep 16, 2025 | Big Marketing Minute
Perhaps it’s because I’ve been having fun in Chicago the past few weekends and I’m exhausted and as I always do after these fun weekends, I wrestle with myself about whether we made the right choice to settle here in Louisville 22 years ago. Perhaps...
by Shane Shaps | Aug 12, 2025 | Big Marketing Minute
This week I’m focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I’m here to share that story. In...
by Shane Shaps | Aug 6, 2025 | Big Marketing Minute
“Storytelling is by far the most underrated skill when it comes to business.” …Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing – the story behind...
