by Shane Shaps | Dec 11, 2024 | A note from Shane, Big Marketing Minute
Years ago, as I approached December 31st, I can remember feeling like it was approaching closure. I’d wrap up my projects, I’d close all the books, I’d clean my desk, and I’d take some time off over the holidays with few cares. I’m not...
by Shane Shaps | Nov 12, 2024 | Big Marketing Minute
If you even knew all the bad crap that had been going around here, you might take pity on me. But I’m not here to focus on that. It’s not productive and it provides no solution. So, in light of this week’s Big Marketing Minute and keeping a focus on...
by Shane Shaps | Oct 31, 2024 | Big Marketing Minute
I have worked from home the entire time we’ve lived here in Louisville (2002). When we moved here (my hometown) from NYC, my husband had a crazy schedule as an ER doctor, and I couldn’t really continue my career as a meeting planner who had to fly to...
by Shane Shaps | Oct 1, 2024 | Big Marketing Minute
When you decide you are going to start a social media campaign, I know… you want to just go for it. Please don’t do that. There is a critical piece that must happen before you start creating content and trying to “go viral.” And that piece is...
by Shane Shaps | Sep 23, 2024 | Big Marketing Minute
There is nothing like going back to college for the weekend and acting like you belong there. Until your back pain kicks in and you realize, wow… we really need to get to bed early tonight. But nothing is as exhilarating as the weekend we had, and it all...
