by Shane Shaps | Aug 12, 2025 | Big Marketing Minute
This week I’m focused on Gen Z and all they bring to the workforce of today. I mentioned in my Instagram post earlier in the week that about a decade ago I had an incident with a younger member of a client team so today I’m here to share that story. In...
by Shane Shaps | Aug 6, 2025 | Big Marketing Minute
“Storytelling is by far the most underrated skill when it comes to business.” …Gary Vaynerchuk, Author, Motivational Speaker, Entrepreneur When people ask what is the best kind of organic social to create it always goes back to one thing – the story behind...
by Shane Shaps | Jul 16, 2025 | Big Marketing Minute
It’s mid-summer. In about a month both kids will be moving into their college housing for the year. And though neither of them are here this summer, and I’m feeling all the realities of empty nesting, it’s not really “real” until...
by Shane Shaps | Jun 18, 2025 | Big Marketing Minute
Believe it or not, I was hesitant to dive right into using AI. There are real-world examples of how AI is already part of my life: It knows my favorite Peloton instructors It knows which groceries I’m likely to buy It knows when I’m running low on regular...
by Shane Shaps | Jun 10, 2025 | Big Marketing Minute
I harp on this a lot. Honestly, I do. Before you ever start posting on social, it’s important to have your brand voice nailed down. Just as you would plan out your brand standards including color, logo, font, tagline, you must make sure the voice you will use...
