by Shane Shaps | Jun 18, 2024 | Big Marketing Minute
So here’s the thing. Sometimes it’s not so much what you say, but how you say it. Of course voice tone and intonation are really easy to understand when you’re talking and listening to another person but with text and written copy sometimes it can be harder. How many...
by Shane Shaps | May 28, 2024 | Big Marketing Minute
One thing we have focused on since the beginning with our clients is the importance of being real when you’re engaging on social. The last thing anyone wants to see when you show up in their newsfeed is a perfectly polished “ad.” There is a place...
by Shane Shaps | May 7, 2024 | Big Marketing Minute
Way back in 2020 I wrote a post about the most freeing statement I learned to say… “I don’t know.” This week’s Big Marketing Minute is focused on that topic. As an entrepreneur, no matter what business you are in, it’s important to...
by Shane Shaps | Apr 22, 2024 | Big Marketing Minute
This week’s Big Marketing Minute is about the importance of getting your team members involved in sharing your content. Employee advocacy needs to be a part of your content strategy. We have seen larger reach for small business accounts, even with just one or...
by Shane Shaps | Apr 16, 2024 | Big Marketing Minute
Let me start by saying this. I’m not a perfectionist. Never have been, never will be. It’s just not in my nature. I’ve always been a big-picture thinker and though I like taking action on a step-by-step basis and digging into the weeds on what has to be done, when it...
