by Shane Shaps | Jan 14, 2026 | Big Marketing Minute
Just when I thought I could take a weekend off, BOOM… the Instagram breach happened. Mid-Saturday it happened. Forbes broke the story as far as we could tell and we immediately had to spring into action and get all of our clients’ passwords changed. When...
by Shane Shaps | Jan 7, 2026 | Big Marketing Minute
This has been an INCREDIBLE first week back. Sometimes that first week after the holidays, that “circle-back” period makes me want to move in slowly, not make any sudden moves, give myself some space and grace. Yeah, um, that didn’t happen. In the...
by Shane Shaps | Oct 21, 2025 | Big Marketing Minute
Did you know… Colonel Sanders franchised KFC at age 62 Ray Kroc joined McDonald’s as a franchise agent at age 52 Martha Stewart published her first book and launched her media career after age 41 Julia Child published her first book at age 50 So last...
by Shane Shaps | Sep 29, 2025 | Big Marketing Minute
Changes and changes and more changes. Every time we turn around the social media platforms are announcing changes. Last week we got wind that the “carousels are being prioritized with better reach” phenomenon is going away and Reels are coming back into...
by Shane Shaps | Sep 16, 2025 | Big Marketing Minute
Perhaps it’s because I’ve been having fun in Chicago the past few weekends and I’m exhausted and as I always do after these fun weekends, I wrestle with myself about whether we made the right choice to settle here in Louisville 22 years ago. Perhaps...
