Before you post, plan.
When we begin working with a client, they want to know when we will start publishing and engaging. The truth is usually "not yet." For about the first month or so when we work with a client, there is planning and strategic work involved. Once we build a strategy (a...
Remember where you came from (and share it)
Today I am out of the office so I'm coming to you from my alma mater, the University of Florida (Go Gators!). It's been a fun weekend at a sorority reunion so it's a good time to remind you that it's important as your company continues to mature and evolve to look...
Stop throwing your content up in the air.
Last week on the Monday Marketing Minute we talked about keeping things real and authentic. This week we are focused on one of the main pieces of your marketing strategy and that is your definition of your content pillars. When working with any client, one of the...
Get Real.
If there's one piece of social that is my favorite part, it's the permission to be 100% authentically real. Social has always been about true conversation between people. It's not meant to be shouting about your products and services at an audience. Remember you are...
Personality matters
The title of this post should be office, right? Who wants to hang out with a wall flower? No one wants to get cornered at an event by the person who can't hold a conversation. The same is true on social. People don't want to be sold to. They want to know about you...
Do you divide or blend the personal versus the business?
This week, the Monday Marketing Minute is more a question than an answer: Is it better to blend your personal social presence or divide it up? And, as with most things... it depends. Before I get too far into this, please note that I'd love to hear YOUR thoughts on...
