Find the slice of life, post what’s real
Parents have been saying to their teenagers for years "you know what's on social isn't real, right?" The perfect portrait, the perfect group of friends, the most beautiful sunset... sometimes it's all pre-planned, pre-worked, shot a million times, edited and then...
Why turning down business makes sense for us.
We're a small business. We work with small businesses a lot. Do we want to grow? Sure, but not at the expense of the small businesses we represent. Here's what I mean: For some agencies, working with multiple companies in the same line of business is no big deal....
To all the Judy Blume fans who grew up…
So yesterday was Mother's Day. In my childhood memories, we always celebrated this holiday by getting dressed up and going out for brunch or out for dinner. When I became a mom, I very much fought against this tradition. "I just want a day off," I'd say. I just wanted...
A story about storytelling.
I often say to my clients, "this is no time to be humble." What I try to convey to them is just how critical storytelling is to their business. And yesterday, I had someone tell me the same. Let me tell you the story... I spent the day off the grid at the...
Why a brain break is so necessary
No matter what stage of life we're in, it's easy to get wrapped up in our world, fixated on issues all around us, and feel impossible to break out of this stressed-out cycle. I turned 50 last week, which means I'm a member of the "sandwich" generation: My kids are...
Please. Stop. Spam-tagging.
This is going to be brief. But it's important. And it's not new so I'm not even sure why I have to write this but here I am, writing it. If you are a small business trying to attract new customers, here's a great way to be unsuccessful: SPAM-TAGGING. What's a...
