Trick of the Trade: Repurposing Content
One of the ways to get more mileage out of your content is the art of repurposing. Remember that when people read something or hear something they don't absorb it until they have heard it or seen it multiple times (some say it can take 90 times to hit a person with an...
Don’t say it.
Today is somewhat of a history lesson. It's long been known that social media platforms prefer to keep users on their platform. If they start sending viewers to links off their site, they may not get them back for a while. And that's not what they want at all. Just...
Just because it used to be simple doesn’t mean doing it the same way will work.
The next couple of weeks I'm focused on what it means to outsource your social, what issues people usually want help with and what it looks like to work with our team. This week's Big Marketing Minute is specifically on Meta. Business Manager, Ad Manager, Business...
Sometimes it’s ok to get a little personal.
You know, it was just last week we were talking about how social came to be - and really why it mattered back in the beginning. It allowed consumers to get to know the people behind the brands they love. It allowed communities to build around a person or group of...
Why money matters in social.
When I launched this business in 2008, paying for social media wasn't even a "thing" yet. This was a free way - literally free - for companies to get in touch with their public. It offered a direct channel to customer service, a great way to see behind-the-scenes of...
Collaborate or lower your expectations.
When people ask us what we do at Big Voice Social we have a simple description: we develop and implement brand personas, using social media platforms in the voice of our clients to serve as a true human behind the keyboard, building community, creating a groundswell...
